• Year 2023 - 2024
  • Client ICEF
  • Service Website Relaunch

Project Overview

The ICEF Academy serves as a premier learning platform enabling agents to develop skills in student recruitment and attain accreditation. The platform offers courses crafted in partnership with government bodies and education leaders, catering to agents and educators alike.
Over time, limitations in the original platform necessitated a complete overhaul to modernise the UX/UI, improve scalability, and future-proof it for growth. This project required extensive cross-functional collaboration to align on branding, architecture, and customer experience while addressing the unique needs of diverse user groups.

  • Align on the future vision for ICEF Academy.
  • Redesign the Information Architecture to support future iterations.
  • Enhance UX/UI for agents and educators.
  • Develop a comprehensive component library for seamless development.
  • Optimise the platform for SEO and performance.

Challenges

  • The UX/UI phase required significant revisions even after approval, driven by management’s dissatisfaction with certain design elements.
  • Development delays arose when a new hire was unable to deliver on schedule, forcing a last-minute reallocation of resources.
  • Managed and executed the content migration, ensuring seamless transfer of all data.
  • Played a crucial role in the testing, bug-fixing, and post-launch support process.

Implementation Strategy

Led the project from initiation to completion, coordinating multiple agencies for UX/UI design, development, and content migration. Ensured alignment across all stakeholders, adjusted timelines for unexpected delays, and facilitated smooth communication throughout the process. Managed the testing phase, ensuring functionality across various devices and systems, and provided ongoing support to maintain site stability post-launch.

Outcome

  • Successfully launched the new website with an enhanced user experience, resulting in improved user engagement and traffic.
  • Achieved top-tier SEO rankings, leading to significant traffic growth and improved performance across key metrics.
  • Delivered over 500+ website updates throughout the year, enhancing functionality and keeping the platform relevant.